Subjects taught at KS4: Applied Business (Double Award), BTEC Business
Applied Business GCSE (Double Award)
The course is designed to encourage learners to consider the practical application
of business concepts and theories. The course provides a progression for those wishing to continue their studies to A level Business and Economics.
People in Business - In this unit we will investigate how businesses organise and motivate their staff. The students will also reflect on their potential as future employees by considering their personal attributes. (assessed through controlled assessment (worth 30%)
Marketing and Customer Needs - In this unit students will investigate how businesses use marketing activities to meet customers’ needs and deal with competition. The investigation is on Cadbury’s and will be assessed through ongoing controlled assessments (worth 30%)
Applied Business is a double award and is awarded two GCSE grades. In Year 11 we study the following units
Starting up a Business – in this unit we introduce students to issues concerning the setting up and operation of a business. It explores the activities of business and the reasons for success or failure. It encourages candidates to appreciate that businesses must operate within society and that this involves businesses engaging with a wide range of stakeholders who will hold differing perspectives. (worth 20%)
Business Finance - This unit introduces four key elements of business finance: sources of business finance, costs and break-even, financial statements and financial planning and forecasting. The unit will be assessed with an external exam at the end of the course (worth 20%)
School visit: A trip to Cadbury World for a lesson on marketing and the odd bar of chocolate!!